#1. Synthetic is real. There is a deep humanity hidden in the latent space of LLMs. With the right contexts, these human beats can be decoded—revealing human insights from synthetic minds. #2. Depth and speed, together. We refuse the old trade-off. Deep synthetic personas let you explore motives, values, and scenarios while delivering results in hours/days—not weeks/months. #3. Human expertise is the multiplier. AI scales inquiry; experts shape it. The most rigorous outcomes emerge when seasoned researchers steer hypotheses, frameworks, and interpretation. #4. One platform, many lenses. Quant, qual, and hybrid methods belong together. Simulate markets, run focus groups, test creatives, price products, and map segments—coherently, in one flow. #5. From research function to enterprise capability. Synthetic research is not a department—it’s a company-wide instrument. Product, brand, growth, CX, ops, and finance can interrogate the market anytime. #6. Depth through interaction. Synthetic research is deeply interactive—each result can be questioned and refined, allowing insights to grow deeper under expert guidance. #7. Hybrid research is the new standard. Synthetic research augments, not replaces. Pair simulations with human-focused experiments to calibrate reality, reduce bias, and raise standards on both sides. #8. From lagging insight to live intelligence. Markets move fast. Continuous synthetic studies compress reaction time so strategy, messaging, and design evolve at the pace of the market. #9. Studying societies, not impersonations. Synthetic research doesn’t clone individuals—it studies human perspectives and behaviors through simulation of socio-psycHological traits. #10. Evidence over opinions. Every decision deserves a test: campaigns, concepts, offers, pricing, positioning. Synthetic research makes “let’s check” the default—not the exception. Synthetic minds, human Insights.